Brett Dwyer writes:

A great example of how the passion to make a meaningful differences to others can lead to a really successful business.

This is the story of Bruce Poon Tip and the creation of G Adventures, a world leader in adventure travel. (Warning: If you read the book all you will want to do is book an adventure holiday).

A driving passion of his was the prosperity of the communities in which his tours were run. He wanted to enable the locals to be enriched by the tourism coming to their towns. He’d help them set up locally owned and run businesses to service and profit from his tourist customers. A win/win; Bruce’s customers got an incredibly authentic experience, while the local communities would gain the financial resources to build schools, access to clean food and water etc. It’s really inspiring to see how much difference can be made with a noble purpose.

Can a company be cool, socially responsible … and still make money?

Welcome to the looptail. This is the extraordinary true story of Bruce Poon Tip and how, with nothing more than two credit cards and a burning desire to create an authentic, sustainable travel experience like nothing the world had ever seen, he created G Adventures, the world’s most successful adventure travel company.

G Adventures operates in more than 100 countries, on all seven continents, serves more than 100,000 customers every year – and is now a significant player in Australia. In this unique first-person account, Poon Tip reveals his unusual management secrets that allowed him to keep growing his company, his employees fully engaged and energised, and his customers extremely happy.

This is a singularly stunning story of why community, culture and karma matter in business, and how one man’s desire to do the right thing and generate profits can be blended into a win–win for all involved.

In this special Australian edition, Bruce Poon Tip writes about the unique experiences and lessons learned which have fuelled the growth of his Australian business, and also about how Australia really could be better at presenting itself to the world’s travellers.

We’d love to hear what you thought of this book! Please leave your comments below.