Rocket Fuel

By Gino Wickman

Brett Dwyer writes:

Gino Wickman paints a very clear picture about why it’s typical that many of the major business success stories (eg: Apple, Disney) had a combination of leaders with different skillsets.

Generally speaking, the person that starts a business with growth in mind, is entrepreneurial. (Lots of people start businesses without pursuing growth. For example, those that simply traded their employment for a contracting-type role).

These entrepreneurs are passionate idea generators. They are always looking towards the next opportunity; the cost being that they can struggle to stick with one thing until it’s complete.

Wickman’s claim is that complimenting such an entrepreneur with a second leader of the business can give them a tremendous advantage. This occurs when this second leader is excellent and relentless at following-through on the plans and analysing the entrepreneur’s ideas.

Reading this book made me understand better why we have some great working relationships within Eagle.


Discover the vital relationship that will take your company from “What’s next?” to “We have liftoff!”

Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald’s. It worked for Ford. It can work for you.

From the author of the bestselling TractionRocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you’re able to determine whether you’re a Visionary or an Integrator.

Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.

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