The E-Myth Revisited

By Michael Gerber

David Olofinsky writes:

If you’ve ever felt frustrated that being in business is a never-ending struggle, if you’re tired and exhausted and can’t figure out what went wrong, this is your book. You’ll sit there nodding your head and smiling to yourself as the author perfectly captures the emotional rollercoaster we all go through in small business land. But even better, you will learn some very practical strategies to take back control of your business and get your lives back.

The author describes what he calls the entrepreneurial myth (or e-myth for short), the romantic notion that all small businesses are started by entrepreneurs. Where he believes, the reality is most small businesses are started by an entrepreneurial seizure, the moment a very good employee, a craftsman, a brilliant tradesman or technician decides they are going out on their own. In deciding to pave their own way forward, they make the fatal assumption, that if you understand the technical work, you understand a business that does the technical work.

He uses a case study, which really captures the feelings of dysfunction most of us go through, as we try do everything ourselves. We go and hire staff but instead of taking pressure off, we just seem to get even busier trying to keep things going. The picture he paints is uncomfortably familiar and relatable to far too many of us. He then provides terrific insights and strategies we can use to approach our businesses, so they actually work and even thrive.

This should be mandatory reading for anyone starting a business.


An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

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